Maso Franch Hotel

Maso Franch Hotel is a small, countryside-style relais above Lavis, Italy, built around a restored traditional maso and surrounded by vineyards and greenery.

Photo of Maso Franch Hotel by Maso Franch on Google Maps

Atmosphere and setting: The property sits in an isolated, quiet position on the slopes at the entrance to Val di Cembra, with open views over the Adige Valley and toward Lavis.

Rooms with character: Accommodation is created partly from the renovated old farmhouse wing, aiming for a warm, comfortable feel rather than a standardized chain-hotel look.

Food and wine focus: On-site dining is a central part of the stay, with a house kitchen and a menu described as changing weekly, which suits guests who like seasonal, chef-driven meals.

Spaces to linger: Beyond the rooms, Maso Franch Hotel has a hall and bar area, breakfast rooms, a restaurant, and a covered terrace that make it easy to spend an unhurried evening on property.

Tastings and cellar vibe: A dedicated tasting room plus wine-display and barrel-cellar areas reinforce the enogastronomy identity, ideal if you want your “what to do nearby” to start right at the hotel.

Easy base for day trips: From Lavis, it’s practical for quick drives toward Trento and for routes heading into the nearby valleys, while still returning to a calm, rural setting at night.

Potential car dependence: Because the location is isolated above Lavis, most guests may find a car the easiest way to come and go.

Not a resort-style facility list: Travelers expecting extensive leisure amenities may find the experience is more about rooms, dining, and the landscape than a long on-site activity roster.

Pros	Cons
Vineyard setting above Lavis with a quiet, rural feel	Isolated location may require driving
Restaurant-led stay with weekly-changing menu and wine identity	May feel limited if you want resort-style facilities

Maso Franch Hotel in 360°